uh oh Lyric Video
MOTION GRAPHICS
GRAPHIC DESIGN
A 30-second lyric video/kinetic typography animation to Tate McRae's uh oh.
Tate McRae is a Canadian pop singer-songwriter who released her standalone single uh oh in September 2022, surrounding the idea of making the bad decision of going back to a partner.
This study on kinetic typography began as a final assignment for a motion graphics course at USC. Using After Effects' native built-in tools, this project utilizes forms of illustration and graphic design to complement a larger study on kinetic and animated typography.
ROLE
Motion Designer,
Passion project
TIMELINE
November 2024 (< 1 week)
SKILLS
Motion design,
Illustration,
Graphic design,
Kinetic typography
TOOLS
Adobe After Effects
Sarah Kwang is a multidisciplinary designer based in Los Angeles specializing in design systems and experiences through visual craft. She studied Design at USC and is currently looking to build scalable systemic visuals and interactive stories.
For contract inquiries, PDF portfolio, & case studies, email me at sarahkwang04@gmail.com.